Social Media Week'24

Designing for Social-First Experiences
BRANDING | DIGITAL MARKETING | EXPERIENTIAL DESIGN
+ Led art direction for Social Media Week 2024, developing comprehensive brand guidelines and scalable design systems—from early digital marketing and website design to on-site experiential elements like stage environments and printed collateral.
+ My work extended to a wide range of branded event assets—badges, hotel key cards, tote bags, pop-ups, easels, signage, and more.
Adweek
4 Months
2024