Social Media Week'24

BRANDING | DIGITAL MARKETING | EXPERIENTIAL DESIGN

Social Media Week is a premier industry event where influential voices gather to explore how social media reshapes culture, commerce, and connection. The 2024 edition welcomed over 1,000 attendees across a three-day program, featuring top creators like Dude With Sign, Caleb Simpson, Megan Thee Stallion, and many other leading voices in the space.

+Goal
Translate the profound impact of the social media revolution into a cohesive, immersive visual system while maintaining clarity, hierarchy, and consistency across digital, physical, and experiential touchpoints.

+Execution
Consolidated shapes into iconic chat bubbles, refined depth with papercut-style shadows, and applied a restrained monochromatic purple palette. The resulting polished, scalable system was deployed across digital marketing, web, signage, stage design, merch, and printed collateral.