Brandweek

BRANDING | EVENT DESIGN | PRODUCTION

Brandweek 2023 brought together senior-level marketers, brand leaders, and industry visionaries in Miami to explore “Redoubling RElevance” — a theme centered on building must-have brands in a noisy, rapidly changing marketplace.

+Goal
Create a unified, compelling brand identity and on-the-ground event experience that reflects Brandweek’s forward-thinking mission: to help marketers navigate relevance through creativity, data, and connection.

+Execution
I led the art direction for the event and branded materials, creating a cohesive and scalable visual system applied across digital and physical touchpoints. Every environmental and print asset was designed to guide attendees through the conference space, amplify engagement, and create memorable, immersive experiences that reinforced the brand narrative. The design incorporated Miami-inspired elements such as sunset gradients, blue skies, and palm trees, paired with bold, impactful typography and intentional event flow to elevate the overall presence.

+Impact
-Drew an audience of 800+ senior-level marketers and brand leaders.  
-Featured high-caliber speakers including Chris Hemsworth, Zach Braff, Carmelo Anthony, and other industry and cultural voices.
-Strengthened Brandweek’s reputation as a must-attend gathering for strategic brand builders, helping attendees leave with new creative frameworks, strong connections, and actionable insights.

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