Tycho

BRANDING | VISUAL IDENTITY | BRAND ACTIVATION

Tycho is an AI-powered platform that streamlines pharma content review, replacing email chains, spreadsheets, and scattered files with one intelligent workspace that connects teams, automates compliance, and speeds approvals.

+Goal
‍Redesign Tycho’s logo and refresh their brand identity to reflect innovation, trust, and precision. The project included color exploration, typography, and creating a mini brand bible to guide future development, ensuring the identity could scale across digital and physical touchpoints.

+Execution
Logo & Visual Identity: Designed a logo inspired by the orbits, tools, and inventions of astronomer Tycho Brahe, who inspired the platform’s name. The design conveys precision, clarity, and innovation

Campaign Concept — “From Clutter to Clarity”: Developed an integrated campaign for OOH, brand activations, and merchandise that visualizes the chaos of pharma approvals—messy notes and tangled chains—burned by a guiding light. Tycho emerges as a glowing source of truth at the center of the clutter.